About unhookd
Built by someone who lost years to the scroll.
George Karaan
Founder & Developer
Hey, I'm George. I built unhookd because I was spending 4+ hours a day on social media and couldn't figure out why "just use willpower" never worked.
I'm a full-stack developer and digital wellbeing advocate. After years of trying every screen time app on the market and failing, I realized the fundamental model was broken.
Every app asked you to block social media when tempted. But that's the problem—by the time you're tempted, the battle's already lost. I needed something that worked by default, not by decision.
So I built unhookd: the first iOS app that locks social media by default and only unlocks it when you've pre-planned your access. No willpower required. No fighting urges. Just intention over impulse.
The Mission
Social media is engineered to be addictive. Infinite scroll, variable rewards, push notifications—these aren't bugs, they're features designed by the world's best behavioral psychologists to keep you hooked.
The average person spends 2.5 hours per day on social media. That's 38 full days per year spent scrolling.
unhookd exists to flip that equation. We believe social media should serve you, not the other way around. You should decide when to engage, not an algorithm optimized for your attention.
Our goal: help 1 million people reclaim 2+ hours per day from mindless scrolling.
The Impact
Why "unhookd"?
The name is intentional. You're not "hooked" on social media because you lack willpower. You're hooked because these apps are designed with billion-dollar budgets and teams of PhDs whose job is to keep you scrolling.
unhookd is about getting un-hooked. Breaking free. Taking back control.
And yes, we know it's spelled without the "e." That's on purpose too—we like to think differently about the problem.
Our Values
Privacy First
All your data stays on your device. We don't track, collect, or sell your information. Period.
User-Centric Design
Every feature is built to help you, not maximize engagement or extract data.
Effectiveness Over Hype
We're not here to sell you on willpower or "digital detoxes." We're here to give you a tool that actually works.
Ready to Get unhookd?
Join thousands of people who've reclaimed their time and attention from social media.
Download Free on App StoreFree tier available • No credit card required